Prime Now to retire from Amazon, Two-Hour Delivery allowed into Main App

After switching all third-party partners and local retailers to the main Amazon app, the company plans to shut down the US app and website "later this year."

  • Amazon has announced that the standalone Prime Now website and app will be decommissioned by the end of the year.
  • On the main Amazon website and app, Prime Now services will be available.
  • The change, according to the company, is intended to make Amazon shopping easier.

Prime Now was introduced in 2014 with the aim of providing Prime members with important goods in hours rather than days. According to CNBC, the service was originally only available in a few towns, but it has since grown to over 5,000 locations around the world.

Amazon Fresh and Whole Foods have had two-hour delivery options on the main Amazon platform and app since 2019, but the company says third-party partners and local stores around the world will be moved onto its main service by the end of the year. Local stores such as Bartell's in Seattle, Morrisons in Leeds, and Monoprix in Paris are examples.

The tech giant has revealed that its Prime Now app will be discontinued, with all functions being moved to the main Amazon app. Prime Also allows you to order groceries and other products from Whole Foods and other local stores and have them delivered in two hours or less.

"To make this process even more seamless for consumers, we're shifting the experience from a separate Prime Now app to the Amazon app and website, so customers can shop anything Amazon has to offer from one convenient location," said Stephenie Landry, Amazon's vice president of grocery.

Amazon has been steadily migrating Prime Now customers from the standalone app to the company's main website over the last year. In the Prime Now app, Amazon has added a pop-up that guides users to the main Amazon website.

For a small price, Prime Now began in 2014 as a service that distributed everything from groceries and household products to books and toys quickly. The company now provides two-hour deliveries at no extra cost.

The service was well-received upon its initial release, and it was quickly expanded to 5,000 cities. It grew so rapidly that the company built warehouses specifically for Prime Now.

The relocation of Amazon's Prime Now services to the company's main website is part of a larger effort by the company to streamline and simplify its services.

Though it's unknown how many customers were using Prime Now, Amazon announced in April that its $119-per-year Prime service had over 200 million subscribers.

In India, Japan, and Singapore, Amazon has already retired the Prime Now app and website.