They come with all recent Apple devices. They symbolize the brand and they are trademarked, which means they cannot be sold loosely.
No, we aren’t talking about the Lightning cables or paperwork. We are talking about the Apple Stickers.
If you buy any apple device right now be certain that you will get a couple of official stickers with your purchase. But, have you ever wondered why? It’s not as if Apple doesn’t brand themselves, there is an Apple logo provided on each of their devices. So, Why give out these stickers?
In today’s article, we are going to tackle this age-old question. So, be sure to read till the end as the answer might just shock you.
Let Us Begin...
What Apple Stickers Symbolize
The official Apple stickers you get with purchase are like a medal of honor for being a part of the Apple family.
These stickers are not something exclusive not are they super-premium they are just simple stickers. But, behind this simplicity lies a big theory of brand loyalty and growth.
The whole story starts during the year 1997 when Apple was on the brink of bankruptcy. Steve Jobs had been fired for a few years now and Steve Wozniak was finding it difficult to be a head man of a company that was eventually falling apart.
During this time of Crisis Apple was saved by a true set of people who were their loyal customers. These customers helped Apple by promoting their brand value through mouth-to-mouth advertisement and thus, Apple was saved.
It is due to this gratitude towards their Customers that Apple provides these stickers for their users.
As said before these stickers are not something special. Nor are scarcely produced but, it serves as a badge of honor for all the Apple users who want to show that they belong to a group of high-end Apple users.
People’s reaction to Apple Stickers
Different people have different views about the Apple stickers.
Some say they help popularize the brand others find it bogus but, never has Apple got a complaint about the stickers since the early 1980s.
So, whether you believe it or now, people love the apple stickers. Yes, they might now use them but, this token of gratitude from Apple does make its users feel like they are part of a bigger picture.